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Southend YMCA & Sainsbury's to support vulnerable young people this Christmas

Southend YMCA has been chosen by Sainsbury's Local on Southchurch Road to receive Help Brighten a Million Christmases donations.

We are extremely grateful to the team at Sainsbury's Local Southchurch Road for choosing us as their partner for this #ShopForOthers initiative to help us continue to support the most vulnerable young people in our local community.

The campaign runs from 1st to the 14th December, to ensure all donations reach the people in need by Christmas.

There will be a charity box in store for you to place your donations of non-perishable food and toiletries. There will also be an opportunity for people to make a financial donation at the till should they prefer.

Food donations should be non-perishable items such as pasta, rice, tinned goods, UHT milk, cereal etc. There will be in store marketing highlighting particular products that will be most suitable.

Financial donations include 'round up your bill' on manned tills, fixed donation amounts at self-check outs, donation barcodes at the Smartshop wall and online via Groceries online.

Shoppers are being encouraged to share the joy of giving by posting pictures of the items that they have donated online using #ShopForOthers to help spread the word and build a movement that makes shopping for others as instinctive as shopping for oneself.

To help make sure no one goes hungry this Christmas, Sainsbury's are creating a £5 million community fund as part ‘Help Brighten a Million Christmases’. The community fund consists of two parts:

A £4M donation to local charities and communities over the next few weeks. During this time, Sainsbury's will match every customer donation across Sainsbury’s, Argos and Nectar this year. By matching all donations £1 for £1, Sainsbury's aim to help customers raise £8 million to help the most vulnerable in society.

As well as the £4 million donation, Sainsbury's are creating a £1 million pot for stores to contribute to local charities and good causes.

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